In 2010, the City of San Antonio launched a community-wide effort to help chart the city’s future over the next decade. Rumble Creative worked closely with Mayor Julian Castro’s office and San Antonio’s top business and community leaders to brand and promote an initiative that would involve community outreach to highlight issues like education, transportation and quality of life. The six-month, city-wide visioning effort included:
» Creating a logo that encompassed the spirit of the initiative
» Creating online presence including a Website, email marketing and social media components
» Developing event collateral, direct mail and promotional materials
» Designed and produced a 100+ page summary report
Each city event exceeded the expected attendance as 1,000s of people came together to support the case. The initiative is widely-recognized as a successful start to a decade long effort to help guide the efforts of the city and it`s community leaders.